Dear Aliasak Happy Thanksgiving and I hope you are spending it with friends and family. We are thankful for your wonderful support. Congratulations go to the two lucky winners of our contest for two $245 NARPM® membership certificates - they are Beverly Malone-Harrison from Loganville, Georgia and Brandon Morgan from Boise, ID. 2013 has flown by and will be ending soon. It has been a great year and we are already planning 2014. We just finished two great conferences, the NARPM® National Convention in San Diego and the NAR Expo in San Francisco. Thank you to everyone who stopped by our booths. We end this year with some new products - A Roadmap to Organizing Professional Property Management, by Jean Storms, MPM®, and several email marketing templates by Dee Allomong. | |  Beware of That Assumption
by Jean Storms, MPM® Recently at a trade show, a man asked me what the difference was between a “policy” and “procedures.” In addition, he wanted to know “what was the point” of having a Policy and Procedures Manual. The person asking the question was a seasoned broker and I automatically assumed that he would know this. The moral here is that we all too often “assume” that people know something we do. Learn the difference and avoid making assumptions about your personnel & clientele >> | | | Lifecycle Marketing For Property Managers: Stages & Goals by Dee Allomong
In September, I wrote an article about identifying the “perfect client” for your property management business. Once you understand the characteristics of your perfect client, you can map out a more effective marketing strategy to attract those “kind” of prospects and convert more of them to clients. As you devise your plan use these relationship stages to provide context and help you stay focused on the proper business goals. Use this framework to help you understand your marketing relationship stages and goals >> | As we wrap up 2013, we are brainstorming article topics for the coming year. If there is a topic you'd like to hear more about, please let us know. Our goal is to supply you with interesting, useful, and actionable information.
Remember, you don't have to reinvent the wheel... Jean Storms, MPM®
President, LandlordSource
NARPM® Member since 1993. P.S. Have you logged into the Customer Center? | Happy Thanksgiving! Not what we say about our blessings, but how we use them is the true measure of our Thanksgiving.
~ W.T. Purkiser Click Here to recommend this free newsletter on LinkedIn. |
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